Tollywood superstar Mahesh Babu has found himself entangled in a legal controversy after being served notices by the Rangareddy District Consumer Forum. The actor has been named as the third respondent in a consumer fraud case related to a real estate venture, which has triggered significant discussion across both the film and business circles.
Endorsement at the Heart of the Dispute
The issue stems from Mahesh Babu’s role as a brand ambassador for Messrs Sai Surya Developers, a real estate firm based in Hyderabad. The company, which primarily deals in land and housing ventures on the city’s outskirts, roped in the actor to endorse one of its projects. His photos and promotional content were widely used in advertisements, aiming to enhance credibility and attract potential buyers. However, once investments were made by the public, the company allegedly failed to meet its obligations—leading to the current legal challenge.
Consumers Cry Foul
A number of consumers, influenced by Mahesh Babu’s endorsement, claim they invested their money in the project, trusting in the brand solely due to the actor’s involvement. According to their allegations, the real estate company failed to deliver on key promises—resulting in prolonged delays and unfulfilled commitments. Many buyers now feel they were misled by the promotional campaigns and hold the actor partially accountable for their financial losses.
The legal complaints argue that celebrity endorsements come with a level of responsibility and accountability, especially when consumers make decisions based on public trust in the celebrity’s image.
No Response Yet from Mahesh Babu
As of now, Mahesh Babu and his legal team have not issued any public statement regarding the notices or the allegations made against him. The silence from his end has only added to the curiosity surrounding how he will legally defend his association with the controversial real estate venture.
